Privacy Policy
Last Updated: January 2026
fifieldinn.co.uk ("we," "us," "our," or "Company") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, including any other media form, media channel, mobile website, or mobile application related or connected thereto (collectively, the "Site").
Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site.
Information We Collect
We collect information in the following ways:
- Personal Information: Name, email address, postal address, telephone number, and other contact details you voluntarily provide.
- Technical Information: IP address, browser type, operating system, referring URLs, and pages visited.
- Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar tracking technologies to collect usage data and preferences.
- Usage Data: Information about how you interact with the Site, including clicks, time spent on pages, and navigation patterns.
How We Use Information
We use the collected information for the following purposes:
- Analytics: To understand visitor behaviour, measure Site performance, and improve user experience.
- Affiliate Tracking: To track referrals to partner casinos and betting operators, including William Hill, for commission and performance purposes.
- Site Improvement: To enhance functionality, content, and security of the Site.
- Communication: To respond to inquiries and send updates about affiliate offers (with your consent).
- Compliance: To comply with legal obligations and detect fraudulent activity.
Cookie Policy
Our Site uses cookies to enhance your experience. Types of cookies used include:
- Essential Cookies: Required for Site functionality and security.
- Analytics Cookies: Track visitor behaviour and Site performance.
- Affiliate Cookies: Monitor referrals and conversions to partner operators.
- Marketing Cookies: Personalise content and track advertising effectiveness.
You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent. Note that disabling cookies may affect Site functionality.
Third-Party Links
Our Site contains links to third-party websites, including casinos, betting operators (such as William Hill), and affiliate partners. We are not responsible for the privacy practices or content of these external sites. We encourage you to review their privacy policies before providing personal information or engaging with their services. Your use of third-party sites is at your own risk and subject to their terms and conditions.
Your Rights
Under UK Data Protection Law (including UK GDPR and Data Protection Act 2018), you have the following rights:
- Right to access your personal data
- Right to rectification of inaccurate data
- Right to erasure ("right to be forgotten")
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Right to lodge a complaint with the Information Commissioner's Office (ICO)
To exercise any of these rights, please contact us using the details provided in the "Contact Us" section below.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, or as required by applicable law. Typically:
- Personal information provided through contact forms is retained for up to 3 years.
- Analytics and usage data is retained for up to 12 months.
- Affiliate tracking cookies are retained according to partner requirements (generally 30-90 days).
If you request deletion of your data, we will remove it within 30 days, unless legal obligations require retention.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your rights, or have concerns about our data practices, please contact us:
Email: [email protected]
Website: fifieldinn.co.uk
You may also lodge a complaint with the Information Commissioner's Office (ICO) at www.ico.org.uk or by calling 0303 123 1113.
Jurisdiction: This Privacy Policy is governed by the laws of England and Wales.